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Googling at the Polls

by CRAFT | Media / Digital

CRAFT Partner Matthew Dybwad was recently included in the blog post below from Politics Magazine from the recent Politics Online Conference in Washington, D.C. Dybwad was featured on a panel on the subject of utilizing Google to maximize your internet strategy.

Written by¬†Shane D’Aprile, Politics Magazine

Looking for a way to grab the attention of those really late decision makers? Think about targeting Google search to reach voters who are waiting in line at the polls. It’s not quite a network blast, but for a down ticket campaign it could be key.

During a panel discussion on online political advertising Tuesday at the Politics Online Conference, Josh Koster offered this: “The number of people Googling candidates while they’re standing in line at the polls is staggering,” said Koster, managing partner at the online strategy firm Chong + Koster. “If you’re in a lower profile race, it’s probably the cheapest way to reach voters ever devised. You’re literally getting them while they’re standing there about to go into the voting booth.”

Koster said he observed the search trend in a handful of races in 2009 and it’s particularly relevant for down ballot candidates with low name id. If a voter hasn’t even heard your candidate’s name, much less know anything about their campaign, a search ad targeted to mobile devices might be the difference between a voter actually weighing in at the bottom of the ballot or not.

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