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Archive for May, 2010

CRAFT’s 50 Bloggers To Follow On Twitter

Here at CRAFT, clients often ask us who to follow on Twitter. While every campaign is different, following a small core of state and national bloggers from the onset can be an effective way to help grow your Twitter presence. Below is a list that we share with our clients. There are many other prominent [...]


Specialization

Organizations often run into a wall when they try to expand their advocacy into new media. A common reason for their failure is their insistence on running their internet operation in-house. That approach is fraught with problems. First, at a structural level, most organizations are not designed for the direct advocacy and campaigns at which [...]