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Political Insidersaurus

by CRAFT | Media / Digital

Dr. Eric Wargotz was a longshot candidate for the Republican nomination for United States Senate in Maryland. With six weeks to go, polls showed him trailing in the primary by several points.

Facing several career politicians, Dr. Wargotz set out to creatively distinguish himself from the field and increase his name identification. Our firm set out to create a unique concept that would distinguish the doctor from the crowded field. In conjunction with the filming and production of a television ad, our firm produced an infographic micro-site that would creatively display the tv ad, facilitate social sharing, and collect user contact information.

On September 14, this innovative and creative concept propelled Dr. Wargotz to victory by 8 points.