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Web Video is the Future

by CRAFT | Media / Digital

CRAFT partner Brian Donahue recently did an interview with ClickZ on Republican investment in web video and CRAFT’s work for the RNC:

People there have said there’s a really good story that needs to be told, and, “Can you guys produce this in a Web video?”

If you look at some of the pieces that they put out during important [moments in the news cycle]…they used to use press releases or story pitches to media outlets for those in the past.

Now it seems that you can release a very creative video piece that that would get covered by traditional media, but in the worst case scenario, you use your blog networks and your online networks to get it out.

Read the rest of the interview here ยป