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Archive for October, 2010


CRAFT is proud to showcase the work we recently produced for The Manhattan Institute for Public Policy Research. In conjunction with the release of Steven Malanga’s newest book Shakedown, we set out to create a mini-documentary, telling the story of this timely subject. Shakedown dissects the unchecked growth of the public sector unions and non-profit [...]

Rule #17 – Be a Hero

In the soon to be classic movie Zombieland, our hero, Columbus, lives by a set of rules. One of the most important of these is number seventeen – don’t be a hero. Without giving the story away, he’s forced to reconsider that. Similarly, you should see it as your job to be the hero. Here’s how you do it.

Reanimating The Dead Is Always Harder Than It Looks On TV

Before you grab that shovel, axe handle, or baseball bat and start bashing Zs, you have to make an effort to reanimate some of the dead. This should take the form of a reactivation campaign. Try what you can to revive the undead before writing them off.

Zombies Are Not Rapid Responders

In zombie flicks, it always seems the military and police are overrepresented amongst the undead. While uniformed first responders may constitute a fair chunk of the horde, there is nothing responsive about the Living Dead on your list.

Zombies are Killing Your List: Day Two – The Cost of Survival

The Living Dead may make up half (or more) of your list. Every time you hit send, you are wasting good money on lifeless zombies.

Reanimating the Dead, The Zombie Apocalypse, & Your Email List

Zombies in movies bring about the end of the world, the complete breakdown of society. They do the same to your email lists: costing you money, lowering your response rates, and eventually resulting in the apocalypse – blacklisting from ISPs.