Just another CRAFT site

Archive for November, 2010

It’s Personal

During the battle over healthcare legislation, the Left frequently invoked touching personal stories and anecdotes to illustrate their points and bolster their positions.  This is an effective tactic often overlooked by the Righ


A Smarter Response to the State of the Union Address

After the election, I saw several Republicans discussing who should deliver the SOTU response speech. No one should.


CRAFTing 2010

Our clients faced unique challenges, and we set our sights high. Whether it was working for candidates for Governor, U.S. Senate, Congress and State Legislature, or gaining support for a key issue, we executed communications efforts to achieve victory.