Over the last few years we’ve seen the merging of professional journalism and weblogging. Still, the vast majority of webloggers you will deal with write online as a hobby. Here’s some additional tips to add to Daniel Huey’s previous post.
Ask before adding to your list
My first piece of advice is to ask if a weblogger wants to be on your e-mail list. Don’t start sending e-mails to them without building a relationship. Filling inboxes with spam will not get you in good graces.
Webloggers are picky
Unlike reporters, webloggers live in a world where they’re working, taking care of their kids, etc. They aren’t like professional webloggers who have a huge appetite for content all day (and night) so they can be more discerning about what they write about.
When building your relationship with webloggers figure out what each person is passionate about. They may care about tax policy or education or they may be interested in the raw politics of Congress. It will take a lot of trial and error and to determine what each weblogger cares about.
Occasionally you will find some webloggers who will post anything you send them. They may be trying to transform their weblog into a money-making site by building their traffic. Take advantage of their need for content.
Get your boss to talk to them
Webloggers are a combination of activists and writers. They care deeply about issues and have an agenda. At the same time they use the Internet to educate, persuade, and rally others around causes. Having your boss talk to them will build trust and be a source of ideas and feedback. Here are a few things you can do:
This entry was posted on Tuesday, December 14th, 2010 at 11:17 am and is filed under Framework, Political and tagged with Staying Ahead. You can follow any responses to this entry through the RSS 2.0 feed.