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Archive for January, 2011

CRAFT Must Reads: Great Political Stories

At CRAFT, we pride ourselves on using innovative strategies to effectively deliver the best message for our clients through any medium. While the tools of the trade may be constantly changing, we are continually guided by the deeper disciplines of our business. Political operatives, business leaders, marketing experts, and historians from both the current and [...]


YouTube: Show & Tell

Video content has the unique capability to hold people’s attention and articulate a message in a captivating and visually appealing way. It has become an important component of any communications strategy. At a minimum, most offices on Capitol Hill use YouTube to post floor speeches and television news hits. That’s a start, but video can [...]


Importance of Constituent Communications

Republican electoral success in 2010 was not a mandate, but rather an opportunity, a second chance. Republicans are poised to take advantage of this opportunity, but to do so they must continue to generate support for their initiatives and articulate their legislative agenda. If Republicans fail to communicate effectively and efficiently they will squander the [...]


Facebook: Tips and Tricks

Facebook: Tips and Tricks

Facebook is the giant of social media with more than 500 million active users in the world. Here are a few tips to make it a useful online space for your boss’ constituents and where your boss can talk to the public and get useful feedback. Like Twitter, create a separate Facebook account for your [...]


Twitter: Creating Good Content

Twitter: Creating Good Content

So you know the nuts-and-bolts of getting your boss set up on Twitter. Now comes the important part: creating good content. Here are some suggestions to be interesting on Twitter to help your boss better serve his constituents. What not to tweet Here’s what your boss shouldn’t tweet about: That sore they found on their [...]


Follow the GOP Freshmen Class

In January, CRAFT wrote about the nuts and bolts of Twitter. Now, we have compiled a Twitter list of the Republican Freshmen class. For those who use Twitter, this list can serve as a constant source of news and information from our nation’s newest Republican lawmakers. Follow the Twitter list here: @CRAFTdc/follow-the-freshmen. Senate (Listed by [...]


Twitter: Nuts and Bolts

Twitter: Nuts and Bolts

Just as Twitter was a useful tool when asking for votes, it can be useful for serving constituents and informing the public. I’ll give you some tips I learned from my years working in the U.S. Senate. In this post I’ll talk about Twitter nuts and bolts. In my next post, I’ll go into what [...]