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Archive for February, 2011

Today’s Big Thing is a Carefully Integrated “All of the Above.”

In PRWeek, David All says “websites are obsolete” and that, like radio, broadcast television and cable before it, “the website’s time is up”…


CRAFT’s Oscar Picks

CRAFT’s Oscar Picks

As we roll into the Academy Award this weekend, we thought it would be fun to put out our Oscar picks. Given our love of video and the Internet, we obviously have some strong feelings on this. If you do too, feel free to leave a comment with your own guess about who will carry [...]


Size Doesn’t Matter. It’s How You Use It.

Most people who run online campaigns are used to questions about list size.  “How big is our list? How can we get more emails? How can we reach 100k, 200k, a million or more?”  Rarely do the higher ups ask “How many of our people actually read our messages?  How many actually took action on [...]


How Super Is Our Debt?

How Super Is Our Debt?

One problem political organizations often face is a wealth of complex information and the challenge of presenting that information in an easily digestible format. Our goal, as a firm, is to help clients identify new and compelling ways to make a point. To illustrate this point, we wanted to find a complex topic, with big [...]