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Archive for August, 2011

GOP State Party Chairs on Twitter

GOP State Party Chairs on Twitter

For political professionals, it’s pivotal to look outside the beltway to keep abreast of state-level developments. For this reason, CRAFT has compiled a Twitter list of GOP State Chairs. If a state chair doesn’t have an obvious Twitter account, we listed the coordinating GOP group. State chairmen aren’t just responsible for fundraising; they are the [...]


New vs. Traditional Media: How High Is Your ROI?

New vs. Traditional Media: How High Is Your ROI?

By George Scoville and Brian Donahue Commercial brands across all sectors of the global economy have begun combining web video advertising with Facebook ad campaigns and interactive Twitter accounts in recent years to help enlist and engage legions of existing and new fans. Erik Qualman of “Socialnomics” web video fame contends that the ROI on [...]