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Archive for November, 2011

Why Make a YouTube Video if Nobody Will See It? Part II

Why Make a YouTube Video if Nobody Will See It? Part II

This is Part II in a series about marketing YouTube videos. This post references sections from Part I that can be read here. 3. Uploading Since your video description and tags were written before the video is uploaded, this should only require a simple cut and paste to fill out the forms. If you didn’t [...]


Why Make a YouTube Video if Nobody Will See It? Part I

Why Make a YouTube Video if Nobody Will See It?  Part I

It is amazing how much time and money is spent producing online videos without an equal amount of time and effort marketing them.  For some reason people think high-quality videos magically go viral by uploading them. The truth is that most videos reach a large audience because they were marketed correctly. This series of posts [...]


Microsoft’s Rust Lung Email Problem

Microsoft’s Rust Lung Email Problem

A promotional email I received this morning from Microsoft suggests that immulsion fumes are beginning to turn marketers in Redmond into primordial Lambent Drudges. Their blunder is tragically common, and easily mitigated with better strategic planning and creative copy development. Xbox LIVE successfully melded the real-time over-the-net competition of PC gaming with the intuitive, user-friendly [...]


There’s An App For That

There’s An App For That

CRAFT is extremely proud to showcase our recent work for Rep. Kevin McCarthy and the Office of the Majority Whip. In accordance with House Republicans’ commitment to transparency and accountability, CRAFT set out to build a mobile app that would modernize the way Congress communicates with its Members, staff, and the American people. The result [...]


Pinning the Future

Pinning the Future

There’s a new kid on the social media block and her name is Pinterest. A few weeks ago I began hearing buzz of Pinterest, a “virtual pinboard” that allows users to organize and share images and videos they find online. Time Magazine named it one of the top 50 Website of 2011. Curious but skeptical [...]


How Lack of Attention is Killing your Message

How Lack of Attention is Killing your Message

May I Have Your Attention, Please? Messaging is king in political advertising and communications. In terms of determining the value of any ad, video, email, website, or call produced by a campaign, nothing is more important than its messaging. Was the message delivered and understood by the intended audience? Message delivery was easier in the [...]