CRAFT is extremely proud to showcase our recent work for Rep. Kevin McCarthy and the Office of the Majority Whip. In accordance with House Republicans’ commitment to transparency and accountability, CRAFT set out to build a mobile app that would modernize the way Congress communicates with its Members, staff, and the American people.
The result is WhipCast, a landmark innovation in government transparency. WhipCast provides an unfiltered view into the House Republican Majority.
Prior Congresses wrote and passed legislation in the dark of the night. WhipCast users receive first access to the full text of legislation before it is considered on the House floor, the floor schedule, House Republican press releases, alerts on key votes and more- right in their pocket and at their fingertips.
WhipCast is also the first political & government app to be simultaneously released on all three major mobile platforms: iPhone and iPad, BlackBerry, & Android phone and tablet.
CRAFT’s integrated approach allowed us to seamlessly facilitate the entire process from design & development to launch & promotion.
In addition to designing & developing the app, CRAFT wrote, produced, and edited two promotional videos on behalf of the Whip team.
The app and videos debuted Monday, November 14 on Greta van Susteren’s show where they received more than 2.3 million views. Click here to watch.
We are proud to congratulate Rep. McCarthy and the Whip Team on the successful launch of WhipCast and this revolutionary step forward in government transparency.
The app can be downloaded by opening the following links on your mobile phone:
For more information on CRAFT’s integrated approach and how we can work with you to achieve your communications goals, please contact us at (202) 525-4872.