It is amazing how much time and money is spent producing online videos without an equal amount of time and effort marketing them. For some reason people think high-quality videos magically go viral by uploading them. The truth is that most videos reach a large audience because they were marketed correctly. This series of posts outlines some of the most basic techniques to attract more video views. For content ideas geared toward a YouTube audience, visit the YouTube Creator Playbook.
1. Make sure the name of your YouTube channel is something people will remember
2. Plan your marketing strategy before you upload your video
YouTube stops its daily video rankings after around 48 hours. That means if you upload a video, wait a week, and then tell people about it, you wasted potential traffic via the rankings. You want to crash your video with as much traffic immediately after the video is uploaded and processed. Once your views and metrics increase, people may be able to find your videos organically on YouTube’s daily rankings.
Therefore, before you upload a video, outline your marketing strategy including:
Stay tuned for Part II of this series…
This entry was posted on Thursday, November 17th, 2011 at 9:47 am and is filed under Framework, Political, Public and tagged with SEO, video marketing, viral videos, YouTube, Youtube strategy. You can follow any responses to this entry through the RSS 2.0 feed.