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Archive for December, 2011

Should I Disable Ratings on My Political YouTube Videos?

Should I Disable Ratings on My Political YouTube Videos?

People often ask me if they should disable the ratings system for political YouTube videos they upload. Although it generally depends on the content, below I provide general guidelines to consider. I will also explain how the ratings system can be used against you using Governor Rick Perry’s “Strong” video as a case study. Without [...]


Gimmicks Schmimicks

Gimmicks Schmimicks

In Politics, Gimmicks Rarely Produce Results If you’re following the current Presidential race, you know exactly what doomed campaign I’m talking about if I say, “9-9-9.” It doesn’t take a political insider to automatically think about Al Gore when you hear “lock box.” Or think about wonky Steve Forbes whenever anyone brings up the notion [...]