CRAFT is proud to announce that our own Justin Germany, Matthew Dybwad and Lyndsey Fifield will all be participating in or leading panels in their respective fields of expertise.
Justin Germany will lead a discussion about Using Video as a Messaging Platform. He will be joined with Casey Phillips of RedPrint Strategy, Dan Beckmann of IB5K, Liz Ryan with AOL Video and Justin LoFranco with the U.S. House of Representatives. In this election cycle we’ve already witnessed how web video serves as a in demand medium for messaging. Justin’s panel will outline the importance of how web video has become the driving force in political campaigns.
Matthew Dybwad will join digital industry experts Alex Griffis from the Prosper Group, and Todd Zeigler from the Brick Factory in a discussion called, If it crashes, they can’t come: Planning uptime in Politics. There are millions of dollars lost every election due to downtime. Learn how you can help prepare your website for national attention and avoid the crippling feeling of being unavailable. For minimizing images and scripts on the front-end to optimizing components on the back-end, Matthew will discuss tips for maximizing your website’s performance.
Lyndsey Fifield will speak on the panel Communicating your message on other social networks. She will join social media guru’s Mark Luckie from 10,000 words and Patrick Pannett of DCI Group. This is a panel for people who are engaged on Facebook and Twitter, who have a website, but are curious about the world of other social networks. This panel “will focus on telling your story and building a base beyond the usual suspects in new and creative ways. We’ll look at what’s been and gone, what’s out there now, services like Google+, LinkedIn, Yelp, Pinterest and others, and how they can be leveraged to reach like-minded people who would support your issue or campaign.”
Each year Campaigns and Elections sponsors a conference that brings together leading minds in the political and digital space. This year’s CampaignTech will include trainings, workshops, round-table conversations and panel discussions that promise to enhance knowledge of practical politics and refine digital campaign skills.