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Archive for February, 2013

Google+ Hangouts On Air: The Tool All Public Figures Should Understand

Google+ Hangouts On Air: The Tool All Public Figures Should Understand

Since its launch, Google+ has struggled to compete with Twitter and Facebook as a social media platform. Nevertheless, the live Google+ hangout feature has incredible potential for growth, and many public figures are already taking notice.


CRAFT Partner, Matthew Dybwad, Named to Top 50 Digital People in Politics

CRAFT Partner, Matthew Dybwad, Named to Top 50 Digital People in Politics

Business Insider recently released THE DIGITAL 50: The 50 Hottest People In Online Politics, and CRAFT Partner, Matthew Dybwad, made the cut. In the feature, Dybwad cites the success CRAFT brought to the Mia Love campaign this past cycle: “The big takeaway from that race was that it was a great way for us to…


Going Viral: A Mini Case Study

Going Viral: A Mini Case Study

First it was planking. Then it was about going Gangnam Style. Next it was Marco Rubio’s Poland Springs/Watergate fail. Now it’s the Harlem Shake.


We’re not just yelling anymore.

We’re not just yelling anymore.

Since its inception, political communication has revolved around one key question: How do I get my message out to the largest number of people possible? There is hardly consensus as to what the first piece of political communication technology looked like, but one thing is certain: It was simple.


Not So Super…Bowl Ads

Not So Super...Bowl Ads

Here at CRAFT, the general consensus seems to be that Chrysler Group’s “Farmer” ad (Ram Trucks) was the most memorable ad of this year’s Super Bowl. It was unlike every other ad that ran on Sunday night. There were no sexual innuendos. No celebrity brand endorsements. No reference to popular culture. And shockingly enough, no [...]