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CRAFT Wins 25 Industry Awards

by CRAFT | Media / Digital

CRAFT Collects 14 Pollie Awards, 11 Telly Awards for Work in 2012

In the political space, success is nearly always measured in wins and losses. At CRAFT | Media/Digital, however, we also know we’re succeeding when industry peers recognize our work.

Each year, the American Association of Political Consultants (AAPC) and the Telly Awards distribute awards for the best work in the business. And this year, CRAFT is a proud recipient of 14 Pollie Awards and 11 Telly Awards for our work in 2012.

At CRAFT, we believe in the uniqueness of our integrated approach, so it came as no surprise to find out that we received awards for both our media and digital services.

Without further ado, this year’s winners are…

Pollie Awards

  • Gold – Best Use of Website Fundraising: Mia Love for Congress
  • Gold – Best Web Animation/Web Video for U.S. House Candidate: Mia Love for Congress
  • Gold – Best Use of Negative Contrast: Raising Red
  • Gold – Best in Show (Public Affairs/Issue Advocacy): Emergency Committee for Israel
  • Gold – Best Billboard (Collateral): Emergency Committee for Israel
  • Silver – Best Candidate Logo: Mia Love for Congress
  • Silver – Best Use of Search Engine Marketing: Mia Love for Congress
  • Silver – Best Internet Campaign: Mia Love for Congress
  • Silver – Best Use of Negative Contrast: Center for American Freedom
  • Silver – Super PAC: America’s Road Ahead Fund
  • Silver – Non-Broadcast Video, Republican: Mia Love for Congress
  • Bronze – Best Website (National Organization): House Budget Committee
  • Bronze – Best Website (National Organization): US Chamber GIPC
  • Bronze – Super PAC, Republican: Winning Our Future PAC

Telly Awards

  • Silver – Best Internet/Online Commercial – Political Issues/Campaign Advertising: Mia Love for Congress
  • Bronze – Best Internet/Online Commercial – Political Issues/Campaign Advertising: Mia Love for Congress
  • Bronze – Best Internet/Online Commercial – Political Issues/Campaign Advertising: Mia Love for Congress
  • Bronze – Best Local TV/Local Cable Ad – Political Issues/Campaign Advertising: Adam for Illinois
  • Bronze – Best Internet/Online Video – Political Commentary: Emergency Committee for Israel
  • Bronze – Best Internet/Online Video – Political Commentary: Let Freedom Ring
  • Bronze – Best Internet/Online Commercial – Political Issues/Campaign Advertising: Crossroads Generation
  • Bronze – Best Internet/Online Commercial – Use of Humor: Crossroads Generation
  • Bronze – Best Regional TV and Multi-Market Cable Ad – Political Issues/Campaign Advertising: US Chamber of Commerce
  • Bronze – Best Regional TV and Multi-Market Cable Ad – Political Issues/Campaign Advertising: US Chamber of Commerce
  • Bronze – Best Regional TV and Multi-Market Cable Ad – Political Issues/Campaign Advertising: Winning Our Future PAC

Here are some key takeaways from the awards:

  • CRAFT tied with the Republican National Committee for Best Internet Campaign
  • CRAFT tied with Romney for President for Best Use of Website Fundraising – Republican
  • CRAFT led the “Internet Issue Advocacy – Best Use of Negative Contrast” and “Television/Candidate – Republican SuperPAC” categories with two awards in each category. No other firms won any awards in either category.

CRAFT thanks our clients for giving us the opportunity to partner with them and showcase the variety of services in which we excel.