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What You Don’t Know Can Hurt Your Campaign

Without transparency, you cannot make truly informed decisions about your ad campaign, and your “big data” can lead your campaigns astray.


Masonry Layout Meets Politics

Masonry Layout Meets Politics

CRAFT is proud to work with Congressman Chris Gibson (NY-19), an Army hero who served our country in uniform for 24 years. Recently, we launched Colonel Gibson’s redesigned campaign website, a non-traditional, tile-themed site that breaks the mold of typical political pages.


CRAFT’s John Randall Looks Into the Future of Digital (Q&A)

CRAFT’s John Randall Looks Into the Future of Digital (Q&A)

CRAFT is bound by talented individuals who share creative aptitude, technological expertise, strategic thinking, and political or public affairs campaign experience. John Randall shares all of these. John Randall’s experience, skills, and talents make him perfectly suited for the job as CRAFT’s Director of Digital. We know all about John’s thoughts on digital strategy and thought we’d share [...]


Using GIF’s Effectively

Using GIF's Effectively

You’ve probably heard the word GIF thrown around lately. GIF is the acronym for graphics interchange format. They’ve made a comeback online in the past few years thanks to online channels such as tumblr, reddit, and even Twitter. Once a forgotten relic of the dot com boom, gifs now present an interesting marketing and communications [...]


Shooting ‘Man-on-the-Street’ Interviews

Shooting ‘Man-on-the-Street’ Interviews

You’ve seen them on your local news, late night talk shows, and every manner of web videos. It’s one way we capture the thoughts and ideas of every day people, instead of actors or paid spokespersons.


Storify: What is it Good For?

Storify: What is it Good For?

The massive growth of social media in recent years is both a gift and a curse. On one hand, sites like Twitter and Facebook give everyone a chance to contribute to the online conversation.


CRAFT Wins 25 Industry Awards

CRAFT Wins 25 Industry Awards

In the political space, success is nearly always measured in wins and losses. At CRAFT | Media/Digital, however, we also know we’re succeeding when industry peers recognize our work.


Vine – A Walkthrough

Vine – You’ve heard about it. You’ve seen your friends use it. But what exactly is it? Vine is a new social media app that allows users to share 6-second loopable videos. Think of it as Twitter with video. It’s a new way for people to communicate and share experiences with each other. It’s also [...]


How to Create a Compelling Infographic

How to Create a Compelling Infographic

Infographics are everywhere nowadays. Explaining everything from if you should work for free to the relative value of one billion dollars. Communicating complex information in a visually appealing way is the ultimate goal of every infographic. Unfortunately, infographics can be confusing, hard to read, or lack valuable unique information. Here are 5 questions to consider [...]


Certified CRAFT

Certified CRAFT

Every frame, every element. Every detail in an ad builds upon the next to create a moving image that sings, inspires and drives action. CRAFT’s team of copywriters, producers, editors and creative technologists exists to push the limits of media production by mastering these details. We speak the language of Adobe Premiere and After Effects, [...]


Ways to Improve SEO [INFOGRAPHIC]

Ways to Improve SEO [INFOGRAPHIC]

Search engines such as Google have become increasingly sophisticated. From Panda to Penguin it’s important to keep up with Google’s latest algorithm strategy. That’s why we’ve CRAFTed an infographic that highlights some SEO tricks. After all, why write an article if it’s not going to be seen?


Google+ Hangouts On Air: The Tool All Public Figures Should Understand

Google+ Hangouts On Air: The Tool All Public Figures Should Understand

Since its launch, Google+ has struggled to compete with Twitter and Facebook as a social media platform. Nevertheless, the live Google+ hangout feature has incredible potential for growth, and many public figures are already taking notice.


CRAFT Partner, Matthew Dybwad, Named to Top 50 Digital People in Politics

CRAFT Partner, Matthew Dybwad, Named to Top 50 Digital People in Politics

Business Insider recently released THE DIGITAL 50: The 50 Hottest People In Online Politics, and CRAFT Partner, Matthew Dybwad, made the cut. In the feature, Dybwad cites the success CRAFT brought to the Mia Love campaign this past cycle: “The big takeaway from that race was that it was a great way for us to…


Going Viral: A Mini Case Study

Going Viral: A Mini Case Study

First it was planking. Then it was about going Gangnam Style. Next it was Marco Rubio’s Poland Springs/Watergate fail. Now it’s the Harlem Shake.


We’re not just yelling anymore.

We’re not just yelling anymore.

Since its inception, political communication has revolved around one key question: How do I get my message out to the largest number of people possible? There is hardly consensus as to what the first piece of political communication technology looked like, but one thing is certain: It was simple.


Not So Super…Bowl Ads

Not So Super...Bowl Ads

Here at CRAFT, the general consensus seems to be that Chrysler Group’s “Farmer” ad (Ram Trucks) was the most memorable ad of this year’s Super Bowl. It was unlike every other ad that ran on Sunday night. There were no sexual innuendos. No celebrity brand endorsements. No reference to popular culture. And shockingly enough, no [...]


What is Native Advertising?

What is Native Advertising?

It happens every once in a blue moon. You’re on your computer (about to get in your YouTube fix for the day), when you run into a monetized ad. But this isn’t just any click-through diatribe. No, this ad is tailored to your liking. So much so that you forget about the video of the [...]


Expanding our Scope

Expanding our Scope

At CRAFT, we take pride in our cutting-edge tools and techniques. That’s why we are proud to announce the latest addition to our video production arsenal: the Sony FS-100. Why the FS-100? For a time, our media production team relied heavily on Canon 5D MKIIs until we purchased a RED Scarlet-X – which, of course, [...]


Getting the Most Out of Your Email

Getting the Most Out of Your Email

In today’s digital age, email lists are precious commodities. These lists can be massive—and the possibilities for optimizing their sends are limitless. Here are a few of the roles an email list plays in digital marketing: Communication: Email is by far the most direct method of communication between an organization or stakeholder and its supporters. [...]


What Makes Good TV?

What Makes Good TV?

It’s an oft-asked question in the political space:  What makes good TV? As a FOX News producer, I was able to sit in on a few meetings with Roger Ailes. He imparted some simple concepts that stayed with me through my experience at FOX News—and I return to them often in my work booking clients [...]


Post-Election Digital and Social Media Presence

Post-Election Digital and Social Media Presence

Election Day has passed—and it’s time to get to work. You’ve worked hard to build a campaign website and cultivate followers—and as a result, a newly elected official has a valuable audience of constituents who can help share and promote content and keep the conversation going. Now is the time to update your campaign site [...]


Political Videos are Highly Social [INFOGRAPHIC]


CRAFT Project: Heritage Foundation’s New Mobile App

Debating liberals on-the-go just got a lot easier. Today our team is thrilled to announce the launch of The Heritage Foundation’s brand new mobile application—now available on iPhone, iPad, and Android. This application provides the latest news, research, videos, and infographics straight to your mobile or tablet device. Next time a liberal is debating you about how Paul [...]


How To Use Twitter When You’re Not You.

How To Use Twitter When You're Not You.

There is no greater faux pas in social media than a personal Twitter account that is obviously run by someone else. Accidental, careless posts in the third person or Tweets that just lack an overall sense of genuine humanness can completely derail an otherwise sustainable social media strategy.