CRAFT Wins 25 Industry Awards
In the political space, success is nearly always measured in wins and losses. At CRAFT | Media/Digital, however, we also know we’re succeeding when industry peers recognize our work.
How to Create a Compelling Infographic
Infographics are everywhere nowadays. Explaining everything from if you should work for free to the relative value of one billion dollars. Communicating complex information in a visually appealing way is the ultimate goal of every infographic. Unfortunately, infographics can be confusing, hard to read, or lack valuable unique information. Here are 5 questions to consider [...]
Certified CRAFT
Every frame, every element. Every detail in an ad builds upon the next to create a moving image that sings, inspires and drives action. CRAFT’s team of copywriters, producers, editors and creative technologists exists to push the limits of media production by mastering these details. We speak the language of Adobe Premiere and After Effects, [...]
Ways to Improve SEO [INFOGRAPHIC]
![Ways to Improve SEO [INFOGRAPHIC]](http://craftframework.com/files/2013/03/SEO-Infographic_2-150x150.jpg)
Search engines such as Google have become increasingly sophisticated. From Panda to Penguin it’s important to keep up with Google’s latest algorithm strategy. That’s why we’ve CRAFTed an infographic that highlights some SEO tricks. After all, why write an article if it’s not going to be seen?
Google+ Hangouts On Air: The Tool All Public Figures Should Understand
Since its launch, Google+ has struggled to compete with Twitter and Facebook as a social media platform. Nevertheless, the live Google+ hangout feature has incredible potential for growth, and many public figures are already taking notice.
CRAFT Partner, Matthew Dybwad, Named to Top 50 Digital People in Politics
Business Insider recently released THE DIGITAL 50: The 50 Hottest People In Online Politics, and CRAFT Partner, Matthew Dybwad, made the cut. In the feature, Dybwad cites the success CRAFT brought to the Mia Love campaign this past cycle: “The big takeaway from that race was that it was a great way for us to…
Going Viral: A Mini Case Study
First it was planking. Then it was about going Gangnam Style. Next it was Marco Rubio’s Poland Springs/Watergate fail. Now it’s the Harlem Shake.
We’re not just yelling anymore.
Since its inception, political communication has revolved around one key question: How do I get my message out to the largest number of people possible? There is hardly consensus as to what the first piece of political communication technology looked like, but one thing is certain: It was simple.
Not So Super…Bowl Ads
Here at CRAFT, the general consensus seems to be that Chrysler Group’s “Farmer” ad (Ram Trucks) was the most memorable ad of this year’s Super Bowl. It was unlike every other ad that ran on Sunday night. There were no sexual innuendos. No celebrity brand endorsements. No reference to popular culture. And shockingly enough, no [...]
What is Native Advertising?
It happens every once in a blue moon. You’re on your computer (about to get in your YouTube fix for the day), when you run into a monetized ad. But this isn’t just any click-through diatribe. No, this ad is tailored to your liking. So much so that you forget about the video of the [...]
Expanding our Scope
At CRAFT, we take pride in our cutting-edge tools and techniques. That’s why we are proud to announce the latest addition to our video production arsenal: the Sony FS-100. Why the FS-100? For a time, our media production team relied heavily on Canon 5D MKIIs until we purchased a RED Scarlet-X – which, of course, [...]
Getting the Most Out of Your Email
In today’s digital age, email lists are precious commodities. These lists can be massive—and the possibilities for optimizing their sends are limitless. Here are a few of the roles an email list plays in digital marketing: Communication: Email is by far the most direct method of communication between an organization or stakeholder and its supporters. [...]
What Makes Good TV?
It’s an oft-asked question in the political space: What makes good TV? As a FOX News producer, I was able to sit in on a few meetings with Roger Ailes. He imparted some simple concepts that stayed with me through my experience at FOX News—and I return to them often in my work booking clients [...]
Post-Election Digital and Social Media Presence
Election Day has passed—and it’s time to get to work. You’ve worked hard to build a campaign website and cultivate followers—and as a result, a newly elected official has a valuable audience of constituents who can help share and promote content and keep the conversation going. Now is the time to update your campaign site [...]
CRAFT Project: Heritage Foundation’s New Mobile App
Debating liberals on-the-go just got a lot easier. Today our team is thrilled to announce the launch of The Heritage Foundation’s brand new mobile application—now available on iPhone, iPad, and Android. This application provides the latest news, research, videos, and infographics straight to your mobile or tablet device. Next time a liberal is debating you about how Paul [...]
How To Use Twitter When You’re Not You.
There is no greater faux pas in social media than a personal Twitter account that is obviously run by someone else. Accidental, careless posts in the third person or Tweets that just lack an overall sense of genuine humanness can completely derail an otherwise sustainable social media strategy.
CRAFT Booking: Success out of the Gate
CRAFT Booking notches a huge win only 4 days after its initial launch by placing former Colorado Republican Congressman, Bob Beauprez, on Fox News Channel’s “Happening Now.” The Congressman debated the controversial new ad from pro-Obama Super PAC, Priorities USA. Fox News Channel has long been the dominate force in cable news, and the segment [...]
Introducing Alex Finland and CRAFT | Booking
We are thrilled to announce Alex Finland, former producer of Fox News Sunday with Chris Wallace, has joined our team here at CRAFT | Media / Digital.
How do you spell CRAFT?
With a K. The CRAFT team is proud to announce its move to K Street. As CRAFT joins this influential, iconic neighborhood, it brings a new brand of creativity, flair and integrated thinking to the ‘established’ public affairs and political consulting marketplace. Come visit us at our new digs and say hello to our talented [...]
Tweeting Effectively: What’s Your Plan?
Twitter can be a powerful tool for sending messages or increasing consumer engagement with a brand—be it commercial or political. CRAFT lets you in on some of the basics of what you need to get the most out of your Twitter experience. Twitter allows you to send messages with a limit of 140 characters. Tweets [...]
Decoding CRAFT Digital
In the CRAFT offices, you can tell who works long hours. In the digital office where our web developers work, a tangle of Ethernet and power cords runs along the floor. The blinds are usually pulled closed. If anyone says anything, it’s something worth saying. The same could be said about their work – anything [...]