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CRAFT Booking: Success out of the Gate

CRAFT Booking:  Success out of the Gate

CRAFT Booking notches a huge win only 4 days after its initial launch by placing former Colorado Republican Congressman, Bob Beauprez, on Fox News Channel’s “Happening Now.” The Congressman debated the controversial new ad from pro-Obama Super PAC, Priorities USA. Fox News Channel has long been the dominate force in cable news, and the segment [...]


Introducing Alex Finland and CRAFT | Booking

Introducing Alex Finland and CRAFT | Booking

We are thrilled to announce Alex Finland, former producer of Fox News Sunday with Chris Wallace, has joined our team here at CRAFT | Media / Digital.


Brian Donahue Makes a Power Play

Brian Donahue Makes a Power Play

Interview … more


How do you spell CRAFT?

How do you spell CRAFT?

With a K. The CRAFT team is proud to announce its move to K Street. As CRAFT joins this influential, iconic neighborhood, it brings a new brand of creativity, flair and integrated thinking to the ‘established’ public affairs and political consulting marketplace. Come visit us at our new digs and say hello to our talented [...]


Tweeting Effectively: What’s Your Plan?

Tweeting Effectively: What's Your Plan?

Twitter can be a powerful tool for sending messages or increasing consumer engagement with a brand—be it commercial or political. CRAFT lets you in on some of the basics of what you need to get the most out of your Twitter experience. Twitter allows you to send messages with a limit of 140 characters. Tweets [...]


Decoding CRAFT Digital

In the CRAFT offices, you can tell who works long hours. In the digital office where our web developers work, a tangle of Ethernet and power cords runs along the floor. The blinds are usually pulled closed. If anyone says anything, it’s something worth saying. The same could be said about their work – anything [...]


Text to Donate: The Future of Political Campaigns?

Text to Donate: The Future of Political Campaigns?

On June 11, the FEC shook up campaign finance when it approved a proposal that will allow campaigns to accept donations via text message. If carriers choose to participate, the ruling will allow candidates to register 5- to 6-digit codes, which donors can key in to contribute. The change comes in response to a petition from [...]


If You’re Not There You’re Square —CampaignTech Conference

CRAFT is proud to announce that our own Justin Germany, Matthew Dybwad and Lyndsey Fifield will all be participating in or leading panels in their respective fields of expertise. Justin Germany will lead a discussion about Using Video as a Messaging Platform. He will be joined with Casey Phillips of RedPrint Strategy, Dan Beckmann of [...]


Our Greatest Strength, Part II

This is the second of a two-part post about the CRAFT team (to read Part I click here). In Part I of this post, I mentioned The CRAFT Experience. What is that? CRAFT was created with the expectation that the partners would not be the sole focus of the firm: any interaction with any CRAFT [...]


Our Greatest Strength, Part I

This is the first of a two-part post about the CRAFT team. “Our greatest strength is our employees.” If you’ve spent more than four minutes with any CRAFT partner, you’ve probably heard this – or some variation thereof – at some point in the conversation.  A lot of companies make this assertion: a firm is [...]


CRAFTing Your Facebook Timeline Page

CRAFTing Your Facebook Timeline Page

The new Facebook timeline format creates an opportunity to make a huge impression for your candidate or organization—so you need to be prepared. CRAFT produced a simple infographic that highlights the main specs and new features. This is especially important now because all pages will automatically transition to the timeline format today. Below we’ve elaborated [...]


CNN Showcases CRAFT Client

CNN Showcases CRAFT Client

It’s always exciting for our team at CRAFT Media / Digital when our clients garner positive coverage in the national media, but it feels even better when that client is receiving that attention for helping veterans from Iraq and Afganistan succeed in business.


Impressions are Passive

Impressions are Passive

Glad to see Coca-Cola, the world’s largest beverage company, has come around to our way of thinking. A recent article by the Harvard Business Review takes interest in an approach that CRAFT is already using to garner client success. With our new Pay for Performance model, clients only pay for results. This includes everything from [...]


Should I Disable Ratings on My Political YouTube Videos?

Should I Disable Ratings on My Political YouTube Videos?

People often ask me if they should disable the ratings system for political YouTube videos they upload. Although it generally depends on the content, below I provide general guidelines to consider. I will also explain how the ratings system can be used against you using Governor Rick Perry’s “Strong” video as a case study. Without [...]


Gimmicks Schmimicks

Gimmicks Schmimicks

In Politics, Gimmicks Rarely Produce Results If you’re following the current Presidential race, you know exactly what doomed campaign I’m talking about if I say, “9-9-9.” It doesn’t take a political insider to automatically think about Al Gore when you hear “lock box.” Or think about wonky Steve Forbes whenever anyone brings up the notion [...]


Why Make a YouTube Video if Nobody Will See It? Part II

Why Make a YouTube Video if Nobody Will See It? Part II

This is Part II in a series about marketing YouTube videos. This post references sections from Part I that can be read here. 3. Uploading Since your video description and tags were written before the video is uploaded, this should only require a simple cut and paste to fill out the forms. If you didn’t [...]


Why Make a YouTube Video if Nobody Will See It? Part I

Why Make a YouTube Video if Nobody Will See It?  Part I

It is amazing how much time and money is spent producing online videos without an equal amount of time and effort marketing them.  For some reason people think high-quality videos magically go viral by uploading them. The truth is that most videos reach a large audience because they were marketed correctly. This series of posts [...]


Microsoft’s Rust Lung Email Problem

Microsoft’s Rust Lung Email Problem

A promotional email I received this morning from Microsoft suggests that immulsion fumes are beginning to turn marketers in Redmond into primordial Lambent Drudges. Their blunder is tragically common, and easily mitigated with better strategic planning and creative copy development. Xbox LIVE successfully melded the real-time over-the-net competition of PC gaming with the intuitive, user-friendly [...]


There’s An App For That

There’s An App For That

CRAFT is extremely proud to showcase our recent work for Rep. Kevin McCarthy and the Office of the Majority Whip. In accordance with House Republicans’ commitment to transparency and accountability, CRAFT set out to build a mobile app that would modernize the way Congress communicates with its Members, staff, and the American people. The result [...]


Pinning the Future

Pinning the Future

There’s a new kid on the social media block and her name is Pinterest. A few weeks ago I began hearing buzz of Pinterest, a “virtual pinboard” that allows users to organize and share images and videos they find online. Time Magazine named it one of the top 50 Website of 2011. Curious but skeptical [...]


How Lack of Attention is Killing your Message

How Lack of Attention is Killing your Message

May I Have Your Attention, Please? Messaging is king in political advertising and communications. In terms of determining the value of any ad, video, email, website, or call produced by a campaign, nothing is more important than its messaging. Was the message delivered and understood by the intended audience? Message delivery was easier in the [...]


Living Dead List

Living Dead List

Just in time for Halloween, American Solutions has come back from the grave in the worst way possible.  Their reanimated email list has been set loose upon my inbox, aimlessly shuffling about with a message I don’t want from people I’ve never heard of, desperately searching for the relevancy it had in life. It appears [...]


Meet Our “New” Director of Digital

CRAFT | Media/Digital is a talent driven firm that helps our clients succeed by hiring the best people and brightest minds available. When we found out that Tim Cameron was looking to make a career change we knew that we needed to hire him even though we weren’t currently looking to fill a senior position [...]


GOP State Party Chairs on Twitter

GOP State Party Chairs on Twitter

For political professionals, it’s pivotal to look outside the beltway to keep abreast of state-level developments. For this reason, CRAFT has compiled a Twitter list of GOP State Chairs. If a state chair doesn’t have an obvious Twitter account, we listed the coordinating GOP group. State chairmen aren’t just responsible for fundraising; they are the [...]