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Labs

What You Don’t Know Can Hurt Your Campaign

Without transparency, you cannot make truly informed decisions about your ad campaign, and your “big data” can lead your campaigns astray.


Shooting ‘Man-on-the-Street’ Interviews

Shooting ‘Man-on-the-Street’ Interviews

You’ve seen them on your local news, late night talk shows, and every manner of web videos. It’s one way we capture the thoughts and ideas of every day people, instead of actors or paid spokespersons.


How to Create a Compelling Infographic

How to Create a Compelling Infographic

Infographics are everywhere nowadays. Explaining everything from if you should work for free to the relative value of one billion dollars. Communicating complex information in a visually appealing way is the ultimate goal of every infographic. Unfortunately, infographics can be confusing, hard to read, or lack valuable unique information. Here are 5 questions to consider [...]


Certified CRAFT

Certified CRAFT

Every frame, every element. Every detail in an ad builds upon the next to create a moving image that sings, inspires and drives action. CRAFT’s team of copywriters, producers, editors and creative technologists exists to push the limits of media production by mastering these details. We speak the language of Adobe Premiere and After Effects, [...]


Ways to Improve SEO [INFOGRAPHIC]

Ways to Improve SEO [INFOGRAPHIC]

Search engines such as Google have become increasingly sophisticated. From Panda to Penguin it’s important to keep up with Google’s latest algorithm strategy. That’s why we’ve CRAFTed an infographic that highlights some SEO tricks. After all, why write an article if it’s not going to be seen?


Expanding our Scope

Expanding our Scope

At CRAFT, we take pride in our cutting-edge tools and techniques. That’s why we are proud to announce the latest addition to our video production arsenal: the Sony FS-100. Why the FS-100? For a time, our media production team relied heavily on Canon 5D MKIIs until we purchased a RED Scarlet-X – which, of course, [...]


Impressions are Passive

Impressions are Passive

Glad to see Coca-Cola, the world’s largest beverage company, has come around to our way of thinking. A recent article by the Harvard Business Review takes interest in an approach that CRAFT is already using to garner client success. With our new Pay for Performance model, clients only pay for results. This includes everything from [...]


CRAFT Media Experience

CRAFT Media Experience

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