Just another CRAFT site

Uncategorized

Masonry Layout Meets Politics

Masonry Layout Meets Politics

CRAFT is proud to work with Congressman Chris Gibson (NY-19), an Army hero who served our country in uniform for 24 years. Recently, we launched Colonel Gibson’s redesigned campaign website, a non-traditional, tile-themed site that breaks the mold of typical political pages.


Getting the Most Out of Your Email

Getting the Most Out of Your Email

In today’s digital age, email lists are precious commodities. These lists can be massive—and the possibilities for optimizing their sends are limitless. Here are a few of the roles an email list plays in digital marketing: Communication: Email is by far the most direct method of communication between an organization or stakeholder and its supporters. [...]


What Makes Good TV?

What Makes Good TV?

It’s an oft-asked question in the political space:  What makes good TV? As a FOX News producer, I was able to sit in on a few meetings with Roger Ailes. He imparted some simple concepts that stayed with me through my experience at FOX News—and I return to them often in my work booking clients [...]