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Posts Tagged ‘BP’

Sometimes a “Feel-Good” Ad is Not Good Enough

Crude oil has been gushing from a faulty wellhead into the Gulf of Mexico for over 70 days now, and a viable solution to the problem has yet to be introduced. BP’s CEO, Tony Hayward, has been receiving immense criticism left and right for his actions since the spill, or lack thereof. In an effort [...]

Times of Crisis Are No Time For Playing Games

In a post for PR News Online, self-described ‘GOP web 2.0 consultant’ David All suggests a strategy for BP to use games and foursquare badges to clean up its PR problems. I couldn’t disagree more. There is a legitimate point to suggest that companies innovate, and invest in games to promote their brand, and even [...]