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With a K. The CRAFT team is proud to announce its move to K Street. As CRAFT joins this influential, iconic neighborhood, it brings a new brand of creativity, flair and integrated thinking to the ‘established’ public affairs and political consulting marketplace. Come visit us at our new digs and say hello to our talented [...]
In Politics, Gimmicks Rarely Produce Results If you’re following the current Presidential race, you know exactly what doomed campaign I’m talking about if I say, “9-9-9.” It doesn’t take a political insider to automatically think about Al Gore when you hear “lock box.” Or think about wonky Steve Forbes whenever anyone brings up the notion [...]
CRAFT partner, Brian Donahue, talks to Fox News’ John Scott and gives his reaction to the latest Washington Post-ABC News poll showing Americans in an anti-incumbent mood leading up to the 2010 midterm elections. Brian Donahue on Fox News from CRAFT on Vimeo.
Most people who want websites think all their content is compelling. ”I’m putting information about myself out there, why wouldn’t everyone want to read it?” Right. Fewer people understand what compelling content is: answers, solutions, laughs, interesting narrative… Fewer still could actually tell you if what they have is compelling based on the user experience [...]