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Posts Tagged ‘Facebook’

Post-Election Digital and Social Media Presence

Post-Election Digital and Social Media Presence

Election Day has passed—and it’s time to get to work. You’ve worked hard to build a campaign website and cultivate followers—and as a result, a newly elected official has a valuable audience of constituents who can help share and promote content and keep the conversation going. Now is the time to update your campaign site [...]


Tweeting Effectively: What’s Your Plan?

Tweeting Effectively: What's Your Plan?

Twitter can be a powerful tool for sending messages or increasing consumer engagement with a brand—be it commercial or political. CRAFT lets you in on some of the basics of what you need to get the most out of your Twitter experience. Twitter allows you to send messages with a limit of 140 characters. Tweets [...]


Impressions are Passive

Impressions are Passive

Glad to see Coca-Cola, the world’s largest beverage company, has come around to our way of thinking. A recent article by the Harvard Business Review takes interest in an approach that CRAFT is already using to garner client success. With our new Pay for Performance model, clients only pay for results. This includes everything from [...]


At What Point Does Facebook Become Too Commercial?

Yesterday Jon posted a note explaining the reason we don’t have a Facebook fan page.  If you haven’t checked it out, you may want to as it has a direct correlation to my thoughts on Facebook.  As he mentioned in his note, the discussion of whether or not to launch one spawned a lot of [...]