Just another CRAFT site

Posts Tagged ‘Matthew Dybwad’

What You Don’t Know Can Hurt Your Campaign

Without transparency, you cannot make truly informed decisions about your ad campaign, and your “big data” can lead your campaigns astray.


CRAFT Wins 2013 Google Engage All-Star Competition

We are excited to announce that CRAFT | Media/Digital has been named a 2013 Google Engage All-Star.  Digital Advertising and Marketing Specialist, Andrew Burk, managed the online advertising campaigns during the length of the contest. This win represents CRAFT’s ability to achieve growth for our clients by both meeting and exceeding specific online advertising and [...]


CRAFT Partner, Matthew Dybwad, Named to Top 50 Digital People in Politics

CRAFT Partner, Matthew Dybwad, Named to Top 50 Digital People in Politics

Business Insider recently released THE DIGITAL 50: The 50 Hottest People In Online Politics, and CRAFT Partner, Matthew Dybwad, made the cut. In the feature, Dybwad cites the success CRAFT brought to the Mia Love campaign this past cycle: “The big takeaway from that race was that it was a great way for us to…


We’re not just yelling anymore.

We’re not just yelling anymore.

Since its inception, political communication has revolved around one key question: How do I get my message out to the largest number of people possible? There is hardly consensus as to what the first piece of political communication technology looked like, but one thing is certain: It was simple.


How do you spell CRAFT?

How do you spell CRAFT?

With a K. The CRAFT team is proud to announce its move to K Street. As CRAFT joins this influential, iconic neighborhood, it brings a new brand of creativity, flair and integrated thinking to the ‘established’ public affairs and political consulting marketplace. Come visit us at our new digs and say hello to our talented [...]


Decoding CRAFT Digital

In the CRAFT offices, you can tell who works long hours. In the digital office where our web developers work, a tangle of Ethernet and power cords runs along the floor. The blinds are usually pulled closed. If anyone says anything, it’s something worth saying. The same could be said about their work – anything [...]


If You’re Not There You’re Square —CampaignTech Conference

CRAFT is proud to announce that our own Justin Germany, Matthew Dybwad and Lyndsey Fifield will all be participating in or leading panels in their respective fields of expertise. Justin Germany will lead a discussion about Using Video as a Messaging Platform. He will be joined with Casey Phillips of RedPrint Strategy, Dan Beckmann of [...]


Impressions are Passive

Impressions are Passive

Glad to see Coca-Cola, the world’s largest beverage company, has come around to our way of thinking. A recent article by the Harvard Business Review takes interest in an approach that CRAFT is already using to garner client success. With our new Pay for Performance model, clients only pay for results. This includes everything from [...]