Just another CRAFT site

Posts Tagged ‘new media’

Storify: What is it Good For?

Storify: What is it Good For?

The massive growth of social media in recent years is both a gift and a curse. On one hand, sites like Twitter and Facebook give everyone a chance to contribute to the online conversation.


Organizations often run into a wall when they try to expand their advocacy into new media. A common reason for their failure is their insistence on running their internet operation in-house. That approach is fraught with problems. First, at a structural level, most organizations are not designed for the direct advocacy and campaigns at which [...]