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Posts Tagged ‘online advertising’

CRAFT’s John Randall Looks Into the Future of Digital (Q&A)

CRAFT’s John Randall Looks Into the Future of Digital (Q&A)

CRAFT is bound by talented individuals who share creative aptitude, technological expertise, strategic thinking, and political or public affairs campaign experience. John Randall shares all of these. John Randall’s experience, skills, and talents make him perfectly suited for the job as CRAFT’s Director of Digital. We know all about John’s thoughts on digital strategy and thought we’d share [...]


Microsoft’s Rust Lung Email Problem

Microsoft’s Rust Lung Email Problem

A promotional email I received this morning from Microsoft suggests that immulsion fumes are beginning to turn marketers in Redmond into primordial Lambent Drudges. Their blunder is tragically common, and easily mitigated with better strategic planning and creative copy development. Xbox LIVE successfully melded the real-time over-the-net competition of PC gaming with the intuitive, user-friendly [...]


GOP Outguns Dems Online in Congressional Races

In an article in ClickZ the issue of online advertising is explored. As pointed out, Republicans are “outgunning their Democratic counterparts” due to what CRAFT Partner Matthew Dybwad explains is “they hold the majority in the House, congressional Democrats are less compelled to make sure they’re at the top of their digital games.” By Kate Kaye, [...]