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Posts Tagged ‘political advertising’

CRAFT’s John Randall Looks Into the Future of Digital (Q&A)

CRAFT’s John Randall Looks Into the Future of Digital (Q&A)

CRAFT is bound by talented individuals who share creative aptitude, technological expertise, strategic thinking, and political or public affairs campaign experience. John Randall shares all of these. John Randall’s experience, skills, and talents make him perfectly suited for the job as CRAFT’s Director of Digital. We know all about John’s thoughts on digital strategy and thought we’d share [...]


Gimmicks Schmimicks

Gimmicks Schmimicks

In Politics, Gimmicks Rarely Produce Results If you’re following the current Presidential race, you know exactly what doomed campaign I’m talking about if I say, “9-9-9.” It doesn’t take a political insider to automatically think about Al Gore when you hear “lock box.” Or think about wonky Steve Forbes whenever anyone brings up the notion [...]


How Lack of Attention is Killing your Message

How Lack of Attention is Killing your Message

May I Have Your Attention, Please? Messaging is king in political advertising and communications. In terms of determining the value of any ad, video, email, website, or call produced by a campaign, nothing is more important than its messaging. Was the message delivered and understood by the intended audience? Message delivery was easier in the [...]