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Posts Tagged ‘political campaigns’

How Lack of Attention is Killing your Message

How Lack of Attention is Killing your Message

May I Have Your Attention, Please? Messaging is king in political advertising and communications. In terms of determining the value of any ad, video, email, website, or call produced by a campaign, nothing is more important than its messaging. Was the message delivered and understood by the intended audience? Message delivery was easier in the [...]