Just another CRAFT site

Posts Tagged ‘ROI’

Getting the Most Out of Your Email

Getting the Most Out of Your Email

In today’s digital age, email lists are precious commodities. These lists can be massive—and the possibilities for optimizing their sends are limitless. Here are a few of the roles an email list plays in digital marketing: Communication: Email is by far the most direct method of communication between an organization or stakeholder and its supporters. [...]


New vs. Traditional Media: How High Is Your ROI?

New vs. Traditional Media: How High Is Your ROI?

By George Scoville and Brian Donahue Commercial brands across all sectors of the global economy have begun combining web video advertising with Facebook ad campaigns and interactive Twitter accounts in recent years to help enlist and engage legions of existing and new fans. Erik Qualman of “Socialnomics” web video fame contends that the ROI on [...]