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Posts Tagged ‘Social Media’

Storify: What is it Good For?

Storify: What is it Good For?

The massive growth of social media in recent years is both a gift and a curse. On one hand, sites like Twitter and Facebook give everyone a chance to contribute to the online conversation.


Tweeting Effectively: What’s Your Plan?

Tweeting Effectively: What's Your Plan?

Twitter can be a powerful tool for sending messages or increasing consumer engagement with a brand—be it commercial or political. CRAFT lets you in on some of the basics of what you need to get the most out of your Twitter experience. Twitter allows you to send messages with a limit of 140 characters. Tweets [...]


Pinning the Future

Pinning the Future

There’s a new kid on the social media block and her name is Pinterest. A few weeks ago I began hearing buzz of Pinterest, a “virtual pinboard” that allows users to organize and share images and videos they find online. Time Magazine named it one of the top 50 Website of 2011. Curious but skeptical [...]


New vs. Traditional Media: How High Is Your ROI?

New vs. Traditional Media: How High Is Your ROI?

By George Scoville and Brian Donahue Commercial brands across all sectors of the global economy have begun combining web video advertising with Facebook ad campaigns and interactive Twitter accounts in recent years to help enlist and engage legions of existing and new fans. Erik Qualman of “Socialnomics” web video fame contends that the ROI on [...]


All About the Numbers

House Republicans announced last week their twitter new media challenge similar to “March Madness” in an effort to attract new followers to Republican Member’s of Congress. The idea is simple: Get more people to follow each Republican Member of Congress thus increasing the GOP’s ability to get its message out. In theory this is a [...]


At What Point Does Facebook Become Too Commercial?

Yesterday Jon posted a note explaining the reason we don’t have a Facebook fan page.  If you haven’t checked it out, you may want to as it has a direct correlation to my thoughts on Facebook.  As he mentioned in his note, the discussion of whether or not to launch one spawned a lot of [...]