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Posts Tagged ‘Socialnomics’

New vs. Traditional Media: How High Is Your ROI?

New vs. Traditional Media: How High Is Your ROI?

By George Scoville and Brian Donahue Commercial brands across all sectors of the global economy have begun combining web video advertising with Facebook ad campaigns and interactive Twitter accounts in recent years to help enlist and engage legions of existing and new fans. Erik Qualman of “Socialnomics” web video fame contends that the ROI on [...]