What is Native Advertising?
It happens every once in a blue moon. You’re on your computer (about to get in your YouTube fix for the day), when you run into a monetized ad. But this isn’t just any click-through diatribe. No, this ad is tailored to your liking. So much so that you forget about the video of the [...]
Post-Election Digital and Social Media Presence
Election Day has passed—and it’s time to get to work. You’ve worked hard to build a campaign website and cultivate followers—and as a result, a newly elected official has a valuable audience of constituents who can help share and promote content and keep the conversation going. Now is the time to update your campaign site [...]
Tweeting Effectively: What’s Your Plan?
Twitter can be a powerful tool for sending messages or increasing consumer engagement with a brand—be it commercial or political. CRAFT lets you in on some of the basics of what you need to get the most out of your Twitter experience. Twitter allows you to send messages with a limit of 140 characters. Tweets [...]
GOP State Party Chairs on Twitter
For political professionals, it’s pivotal to look outside the beltway to keep abreast of state-level developments. For this reason, CRAFT has compiled a Twitter list of GOP State Chairs. If a state chair doesn’t have an obvious Twitter account, we listed the coordinating GOP group. State chairmen aren’t just responsible for fundraising; they are the [...]
Video Tracker: Game Changer?
Politics has changed considerably the last few cycles. President Obama’s campaign dominated the internet in 2008 with their impressive fundraising as did now Sen. Scott Brown in his historic January 19 win for the Massachusetts Senate seat. Twitter has become a dominating force within political circles for rapid response and sharing information but what about [...]